Johanna Blakely: Lessons from fashion's free culture
Trki, Kody, Cheaty do
http://www.ted.com Copyright law's grip on film, music and software barely touches the fashion industry ... and fashion benefits in both innovation and sales, says Johanna Blakley. At TEDxUSC 2010, she talks about what all creative industries can learn from fashion's free culture. TEDTalks is a daily video podcast of the best talks and performances from the TED Conference, where the world's leading thinkers and doers give the talk of their lives in 18 minutes. TED stands for Technology, Entertainment, Design, and TEDTalks cover these topics as well as science, business, development and the arts. Closed captions and translated subtitles in a variety of languages are now available on TED.com, at http://www.ted.com/translate. Watch a highlight reel of the Top 10 TEDTalks at http://www.ted.com/index.php/talks/top10
Komentarze
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thank you !
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I absolutely agree! Let's make a more efficient world by abolishing copyright laws =D Let's learn from fashion industry practices (y)
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Great!
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I feel like the argument was pushed into a direction. Example: Automobile is considered low IP, where movies are considered high IP. I don't think that's true. You have tons of patents in the automotive industry. On the other hand, you can argue just as well that you cannot patent a story, a setting or camera work.
Also, linking food in there. -
this really opened my eyes...
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I find some of what's said interesting to think about, such as open innovation. That said... you cannot patent the body style of a car, but this is not true with the rest of it. "Auto industry ranks 3rd in patent generation" http://articles.sae.org/11989/
Also, to list the entire food industry as something not patented seems a bit misleading. Also, for fashion, I believe the entire clothing industry is being listed, thus producing the graph of the really big 3 (non-patented) versus the little tiny patented ones. OK, so what would be original in copying someone's book? Not a good example, because there's no innovation in that. -
The most exciting creativity is that which takes the lessons from one industry into another.
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The music and movie industry would love to have perpetual copyright on their "content." How much longer before they push to expand it further?
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I'm confused about why this comment's received so many negative votes; I don't think that this entire lecture is "full of crap," but the greatest sufferers of weak copyright laws in the fashion industry are young, often not yet thoroughly established designers whose work is stolen by the big guys (high end ready-to-wear OR fast fashion chains).
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There is a huge difference between copying a piece of music digitally and playing it with your own musical instrument. The same goes for software: cracking a program and sharing it is illegal while you are free to write your own that has the same functionality. That's why projecting fashion industry's experience on music, video and software is wrong. If you buy a Chinese copy of Givenchy boots your boots are anything but Givenchy. If you torrent a movie it is identical to the original one.
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And most of us don't like the idea of someone controling the way we are supposed to use some piece of knowledge we have in our possession
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I still dont like the idea of someone putting a lot of time and effort into designing something only to have it be copied.
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It wasn't a very serious comparison. She was just trying to show people how big the industry without copyright protection is compared. Just a little visual for people to have an idea. She doesn't base anything on it.
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Cool lecture, very enlightening and fun. However, you just can't compare the gross sales of food and clothing with movies and literature, simply because every single human being needs to eat and dress, regardless of copyright protection! Can you imagine what it would be like? ;)
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She is also wrong in saying that things like Cars and Furniture are "Low I.P." What she should be saying is that they are "Low Copyright" but they are high in Patent and Trademark protection. Furniture manufacturer Herman Miller claims to hold over 160 patents for example. The sales figures are also misleading because everyone needs to eat and wear clothes and cars are comparatively expensive to movies and books and music.
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She is wrong, OF COURSE there is Patent Protection. Nylon, Gore-Tex, zippers, velcro, kevlar, various kinds of clasps and fasteners have all been patented at one time or another. Yes, those patents are not the artistic designs in and of themselves, but those patents are still constituent parts of those designs. So it is totally false to say there is no patent protection in fashion.
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That was cool. What a clever lady. And even though she was really nervous I think she won her audience -they were with her all the way… I was only going to listen to a little but found myself compelled to continue to the end. Love her
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never thought of it like that!
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yeah exactly, music is nothing like the fashion industry, that's what she is pointing out. The music industry has doubled/tripled but due to copyright restrictions it's stunted in growth compared to other industries like fashion. People break copyright law all the time with movies and music anyways, why does it need to be illegal in the first place?
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>The independent music growth has been double and triple digits within the last 10 years don't you think it's because of changes in distribution technology? Before the Internet you pretty much needed to get signed on a major label, or open for a popular band, to get more exposure than college radio play. But generally has nothing to do with these fashion industry statements.